The #faceuptofrailty campaign target audience consists of policy and decision makers, professionals of the health and social sector and citizens because only by acting at all levels we can integrate the concept of frailty into our communities and create practical solutions for those in need. We need a collaborative approach with the involvement and commitment of all stakeholders for proper dissemination of our campaign message.

Aims of the #faceuptofrailty campaign

· To give visibility to the ADVANTAGE JA recommendations among the health workforce, policy makers, managers, and older people and their carers.

· To have social sector contribution to implementing ADVANTAGE JA recommendations and have tangible results in everyday life, thus putting knowledge and evidence into practice.

· To raise awareness of the impact of frailty for individuals, their families, communities and systems.

· To raise awareness of best practices in tackling frailty around Europe and to Support the adopting of local initiatives at European Level.

· To support people to share their stories about living with frailty.

· To help people from all sectors to understand what they can do to prevent and manage frailty.

JOIN US! Go to the Face Up to Frailty Campaign Toolkit