support people to share their stories about living with frailty.
help people from all sectors to understand what they can do to prevent and manage frailty.
build readiness for a decade of active ageing aligned with the WHO Strategy and action plan.
It raises awareness on the impact of frailty for individuals, families, communities and systems.
promote the ADVANTAGE JA recommendations among health workforce, policy makers and managers and older people and their carers.
have social society contributing to implement ADVANTAGE JA recommendations and have tangible results in everyday life, thus putting knowledge and evidence into practice.
It collects a "Face up to Frailty" narrative with people who have lived experience of frailty, their families and carers.
The Face-up to Frailty Campaign will be launched during the Madrid Forum on December 13th 2018.
Juan (90 years old) worked in a factory and Rosa (84) was a seamstress. They are married for over 30 years and enjoy together a good quality life. Juan enjoys an excellent health without comorbidities.
Ines (I) and Antonio (A) are a 90+ couple who lives in a small village in the Sibillini Mountains, in the Marche region. The earthquake of 2016 devastated their town, and the couple, for a period, was forced to leave their home and move to some relatives. Recently...
H κυρία Μαρία είναι 83 ετών και ζει σε ένα ορεινό χωριό της Κύπρου. Θυμάται όλη της την ζωή, από μικρή ηλικία να δουλεύει, μικρή στα χωράφια του πατέρα της και αργότερα όταν έκανε τη δική της οικογένεια...
Andrés 87 years old, he lives with her wife. He was a farmer. He has a healthy life and can perform basic daily activities such as driving, and riding his bicycle...